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Hi, my name is Tim Yu and a few years ago, I discovered the
secret to making a fortune on the Internet. Now I’m going to share
that secret with you.
When I first started working on the Web, I never dreamed I
could make the kind of money I’m making today. To be honest, I
didn’t even intend to. At first, I just wanted a bit of extra cash
to supplement my real job and maybe put a little money aside for the
future. But what I discovered amazed me! Within just a few short
months, my little online business was raking in thousands of dollars
every day! I was making more every two months with my Internet
marketing programs than I was earning each year sitting in my office
making profits for my boss.
As you can imagine,
it wasn’t long before I decided to ditch the suit and start working
for myself full-time. Now, I have a completely automated marketing
system set up on the Web. Each week, I spend just a few hours
checking that the system is working properly, and the rest of the
time I’m cashing the checks and spending the money.
It really is that easy!
But while the money is great, the best thing about working on
the Web is the freedom. I’m not just making more money than I ever
thought I would earn—unlike my other high-income friends I’ve
actually got the time to enjoy it.
That’s a feeling money just can’t buy!
Now, I didn’t achieve any of this by doing a Ph.D. in
programming or by following Bill Gates around for twenty years. When
I built my first website all I knew about my computer was how turn
it on. Today, I know how to turn it off too. I still know nothing
about programming and even less about technology. I’ve got no idea
what speed my computer runs at, and I wouldn’t even know how to
check it.
The fact is, to make money on the Web all you need is a few
simple tools and the will to get up and do it.
It’s not about intelligence or education or who you know. It’s
purely about how much you’re prepared to put in the time at the
beginning to build the system and keep it running.
With this book and your determination, you have everything you
need to kick your day job and earn a real income by yourself, at
home, on the Web.
In this book, I’m not going to give you some airy-fairy theory
about what should work if everything clicks the way I think it
should. That’s the kind of rubbish you can read in any
one of a thousand marketing books sitting on the shelves of
Barnes and Noble. The fact is, I doubt if a single one of those
authors has sold anything online except copies of their book on
Amazon.
Here’s my first piece of advice: don’t listen to advice
from someone who hasn’t been there and done it themselves!
This is absolutely crucial. If you look around the Web or in
your local bookstore you’re going to find a ton of hype about how
you can become a millionaire with nothing more than a keyboard and a
mouse. There are people out there who will tell you can get rich
with no effort, no work and no investment. There are even some who
will try to sell you pyramid schemes, get-rich-quick plans and every
other kind of scam you can imagine. And people actually buy them. At
the first sign of a chance to pick up instant cash, people whip out
their wallets and give away their life savings. I’m sure you’re
smarter than that.
But it’s not just the straightforward frauds you have to watch
out for. The Internet changes almost every day. Unless someone is
actually earning their living on the Web day in, day out, by the
time they’ve finished explaining how to make money on the Internet,
chances are, their advice is out of date.
Like I said, I didn’t set out to make a fortune on the Web. I
just figured it might give me an extra hundred bucks or so a week to
make my life a little better. But like any successful businessman, I
ditched what didn’t work and did more of what did. If I saw
something that I thought would bring in extra cash, I put up a
website and gave it a try.
The fact that it’s so easy to create a Web business was what
really did it for me. If I wanted to take advantage of an
opportunity, it cost me next to nothing to try and I lost little if
it failed.
It wasn’t long before I knew exactly how to find the right
products and bring them to the right customers.
That’s what I’m going to show you in this book. I’m not going
to give you any strange theories or fancy ideas. I’m just going to
tell you exactly what I did—and what I’m still doing!—so
that you can do the exact same thing.
Of course, I can’t guarantee that you’ll have the exact same
results as me. Heck, I bet if I were starting from scratch today I’d
have different results too. I might even have better results. All I
can do is tell you what I did and explain precisely how I did it. My
system works for me; I can’t think of a single reason why it
shouldn’t work for you too.
Before you even turn on your computer though, the first
question you have to ask yourself is whether you’re cut out for this
kind of work.
The fact is, building a home-based business isn’t for
everyone. Some people like the commute. They enjoy having a boss who
tells them what to do, and they like the routine of working
nine-to-five for a bog-standard salary than can barely pay the
mortgage. Personally, I think they’re nuts.
More reasonably, there are people who are concerned about the
risk of starting up their own business. They’re not sure it’s worth
the investment of time and money, and they’re scared of the
responsibility that comes with running their own company. They
wonder if there isn’t another way to escape the rat race.
I’m sure there is. You could win the lottery or wait for your
Aunt Betty to keel over and leave you her condo. Maybe you could sit
down with a pen and paper and draw the blueprint for The Next Big
Thing. Anything can happen.
For me, what happened was creating a successful, self-running
Internet marketing system. It didn’t happen without effort. It
didn’t happen without at least some initial investment of both time
and money. And it doesn’t happen now without me having to make sure
that the taxes are filed and the paperwork done. But it happened.
I’m my own boss. I work from home according to my own schedule and I
get to pocket all the cash my business makes. If you’re
prepared to give an e-business the time, the work and the money it
needs to get started and get growing, it should happen for you too.
In effect, my system is built on three foundations: the
Internet, marketing and the product.
In this book, we are going to look closely at each one of
those. In particular, we’ll spend a lot of time talking about the
marketing because this really is what the Internet does best.
Let’s just begin by taking a quick glance at why the Internet
is the greatest business opportunity since the railroad.
The Internet actually started in 1969 as the ARPANET, a
Defense Department system designed to let survivors share files
after a nuclear attack. From a handful of top secret computers, it’s
grown to fill more than 10 million hosts and millions of domain
names.
And it’s still growing. According to a recent survey, the
volume of Internet traffic is expected to double annually over the
next five years. Consumers are expected to account for 60 percent of
all Internet traffic over that period with the rest of the market
made up of business users.
What does that mean for you?
It means customers—millions of them.
No other business tool can put the products you sell to so
many people so easily. Nothing even comes close.
We’re talking about a potential market of 340 million people
around the world who can buy your products 24 hours a day, 365 days
a year. If you opened a store on your high street, how many people
would walk past your window each month? If you live in Manhattan,
maybe a few thousand. If you live in Los Olivos, Ca. maybe a few
hundred. On the Internet, there’s no limit to the number of people
you can bring through your store front wherever you live.
That’s the power of the Internet. That’s why my online
business is bringing in between $1,500 and $2,000 every day.
I bring in a lot of customers and I shift a lot of goods.
In fact, for many of my online businesses, my customers are
my goods. When you join an affiliate program, you buy traffic
from other sites and pass them onto your partners for a profit. In
this book you’ll learn all about affiliate programs. It’ll show you
how to build them, how to select your partners and how to turn your
traffic into cash.
But traffic is just one kind of product on the Web.
Information products are amongst some of the greatest money-spinners
currently churning up dollars on the Net. And anyone can create an
information product.
Imagine you know how to build a bookcase from scratch. That
already makes you a lot more knowledgeable than me—the only thing I
know about wood is that it looks great in my fireplace! Maybe one
person in a thousand will want to know how to build the kind of
bookcase you know how to build. If you’re not a well-known
carpenter, no publishing company is going to touch you. It’s just
not worth the marketing. On the Web, one person in a thousand gives
you a potential market of 340,000 customers. If you write a book and
sell it on the Web for just $10 per copy you could make as much as
$3,400,000. All you have to do is tell people what you know—and tell
them it’s out there. And that costs next to nothing.
Of course, it’s communication that’s the key. The more people
you can bring to your websites the more money you’re going to make.
You can have the greatest products in the world sold on the
most beautifully designed site on the Web, but if no-one knows where
it is, you’re just going to be wasting the twenty bucks or so you’re
spending each year on the host.
There are a dozen different ways to bring people to your
businesses. This book will discuss about the ones that are most
effective. I’m sure there are other ways too. I’m sure you’ll find
people who will tell you that this site is great or that method gave
them results. Maybe they’re right, and you’re welcome to try them.
What I can tell you is that I’ve tried a lot of different methods
and these are the ones that worked for me.
That doesn’t necessarily mean that they will work for
you. If there’s one piece of advice regarding online marketing that
you learn from this book it’s that marketing has to be flexible.
Like I said, I tried a dozen different methods. If I hadn’t kept a
constant watch on how those methods were working, if I hadn’t
dropped those that weren’t worth the effort and repeated my success
with those that brought in cash, I’d still be sitting at my desk,
wearing a tie and taking orders from my boss.
I’ll tell you about the methods that I found consistently
effective. If they don’t work for your product, give it a little
time then switch the methods around.
In the first chapter of this book, I’m going to explain
exactly what you have to do to build a website—from selecting a host
to mapping the design. Once you’ve got your site up, you have to
bring traffic, and that’s what I look at next. I’ll reveal the
secrets of successful search engine optimization, how to buy
advertising that pays, and how to make the most of the millions of
affiliate programs that will pay real dollars for users you’ve never
met and never will.
I’ll also examine the various kinds of products you can create
and sell online, and finally, I’ll show you how to put everything
together to create a truly integrated business system that brings in
real cash, hour after hour, day after day!
Making a fortune on the Web is easy. Simply read this book and
employ the methods I teach. I know it works because I’ve done it.
Whether you choose to do it too, is entirely up to you.
Internet is the one medium, which can be used to reach every city
and every country over the globe. It means businesses do not just
have to concentrate on local markets - nothing is impossible. If a
business has a web site, this in itself means it is accessible by
the global market and domestic market alike, and it is vital that
businesses take advantage of this.
Besides, Internet is a very cost effective medium for not only new
businesses but also existing ones. It offers excellent convenience
to the prospective customer. An added advantage of having a website
is that a company can rope in customers 24 hours a day, 7 days a
week.
The only effective way for small and medium sized businesses to
market globally as well as domestically is via the Internet, and it
is important that they do this effectively. Normal media advertising
and promotion (such as through the press, radio and local
promotions) cannot reach so many remote visitors as marketing on the
Internet can. If done correctly, the sky can be the limit.
Not surprisingly, marketing has in recent times taken on a
completely new media avenue, which has more power and effect than
any of the traditional marketing avenues. This new avenue, which
cannot be ignored in the 21st century, is the Internet. Internet
marketing has become the way of the future, with successful
businesses using it to advertise, promote, sell, place commercials
and undertake public relations.
According to a research study conducted during December 2002
by Aberdeen, consumers purchased more than $4.5 billion in goods and
services online — $1 billion more than the same period in 2001.
Interestingly, many studies conducted indicate that corporate
America continues to disregard problems plaguing its collective Web
presence. Brand switching is easier than ever before, and companies
that ignore signs suggesting that the online channel is quickly
becoming the channel of choice, especially among younger consumers
who will constitute the markets of tomorrow are placing their brand
equity at risk.
Internet Marketing is a progression of steps for qualifying a
prospect by capitalizing on the power of the web. To create an
Internet presence that will become a company’s most effective sales
tool with consulting services, making sensible investments in
Internet marketing such as Search Engine Optimization and Marketing,
Webcasts, Email Campaigns, ROI tracking and measurement and other
forms of promotion is essential.
Why businesses need to know how to market your products or
services leveraging the power of the Internet?
The number of new Internet businesses starting each year globally
and specifically in the U.S. create a sizeable market. Often, an
entrepreneur starts such a business with a solid idea for selling
through the web, but little experience in creating the formal web
promotion strategies or marketing deliverables necessary to turn
their idea into a successful business. With recent IPOs giving back
much of their initial valuation, companies are now being forced to
demonstrate profitable business models in order to maintain strong
valuations. Venture capitalists need to focus on making their
existing companies successful instead of simply prospecting for the
next great idea. To accomplish this, founders need to effectively
define and communicate their value propositions. Since this is not a
core competency for many entrepreneurs, there is an opportunity to
provide this skill set through outsourcing arrangements.
Additionally, founders need experience in Internet marketing to
exploit market opportunities and create early revenue wins.
The benefits that the Internet offers to the world of business
and commerce are numerous both in terms of the reach it offers to
take your message beyond the confines of your geography as well as
the efficiencies that if brings to transactions through speed and
reduced costs. In order to use this potential to advantage, you have
to attract visitors to your site and tell them about your offering
and you have to spur them to action. You have to engage their
attention and convert these leads to prospects. A whole new science
has emerged defining the rules and practices of promoting your
online presence, generating leads and converting them to prospects.
There are just too many vying for the visitors’ attention and the
market is flooded with tips and techniques of bringing visitors to
your site. Several large players can afford to appoint marketing
specialists in the Internet media and can lay down budgets running
into several hundred thousand dollars each. It is the small and the
medium sized enterprise that is looking for cost effective
solutions. Individual efforts are just too costly and the landscape
is ever changing. You could use the services of professionals who
have the experience and the insight about what strategies fit what
business needs. Or you could do it yourself. If you do not have
money to burn and you are willing to learn various techniques, you
could do a great job of promoting your site. After all, selecting
the right professional, laying down the scope of work, setting
metrics to determine if the services have led to commensurate
results and setting an optimum price for the services are complex
matters. They do not some easy, and more often than not, you rush
into things and regret your move later on.
Let us see how a professional marketing consultant in the area of
Internet marketing presents their services. This gives you an
insight into the professional way of marketing online.
Quote
If a small enterprise wants to promote its online business or
message, it can spend weeks trying to understand the techniques and
then experiment with them. Do you just submit to specific search
engines or go for pay per click advertising. Do you go for e-mail
campaigns using opt-in lists or do you go for affiliate marketing?
Where do you get relevant and genuine opt-in subscribers? Should you
stuff your site with keywords? Even if you do manage to bring
visitors, how do you ensure it impacts bottom line? How do you
convert visitors to profits? Does anyone in the enterprise have the
time to read and analyze options and follow them up logically to
bring measurable results?
ABC has invested extensive resources in developing a
well-honed marketing and promotion methodology. This methodology is
intended to systematize the mechanics of assessing the customer’s
business objectives and current web presence and evolving and
implementing strategies to elevate their effectiveness over the web
to a new level. The entire process has been laid out in a series of
analytical and action steps that are well documented. The Company
has many trained specialists in this methodology. When they have to
devise a road map for the customer, they – with the process template
in hand – lay out the current practices adopted by the customer.
They establish key performance indicators (KPIs) and gain agreement
on baseline levels. Then the specialists perform a thorough
evaluation to redesign the strategy. New and improved KPIs are
developed and a first-cut business case is prepared. The customer is
handed a comprehensive and detailed proposal.
ABC can thus help move the customer’s organization from
comparative advantage to competitive advantage.
Unquote
This is your role model, when you are out there trying to
achieve it by yourself.
Internet has become a major medium for businesses.
Recent studies indicate that worldwide
e-commerce will generate $2.6 trillion in revenue by 2004 -- a rise
from $280 billion in 2000. IDC predicts that by that time, $1.2
trillion of B2B revenue will come from e-marketplaces.
Gartner Inc. forecasts that the
worldwide Internet commerce market should total $919 billion in 2001
$1.9 trillion in 2002 and $8.5 trillion in 2005. Gartner also
reports that in 2000, the value of global B2B sales transactions was
over $433 billion, a 189% increase over 1999 figures.
Considering such staggering
figures, it is absolutely vital for smaller and midsize companies to
not only have a presence on the Internet but also to attract
customers to their websites by employing proven strategies. The need
for Internet marketing services is rising enormously.
The effectiveness of online advertising and marketing is being
recognized by more and more businesses. The total online advertising
market in the US has been projected to be between $ 6.4 and $ 8.7
billion in 2002, according to research figures put out by eMarketer
and Gartner Dataquest respectively.
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